Circular Wear Project
Rifò symbolises the combination between the protection of the planet and the old tradition of a city known throughout the world for its textile innovation, which keeps up the know-how of a great treasure: manual art.
It is a brand that arises from the need of a sustainable development, from the urgency of a change towards the establishment of an ethical economic model, shifting from the economic need to the climatic and environmental needs of our generation and those to come.
Rifò identifies the synergy between technology, social commitment and respect for the environment, focusing on elegance, quality and attention to detail.
We wanted to use a fiber that was sustainable, responsible and social. We wanted to make apparels to last for a lifetime. We collect old clothes, we sort them by quality and color, we shred them to make a new fiber, transform the latter into a new yarn that we use to make soft and high-quality garments. Regarding upcycled cashmere, the cashmere wool mesh is dropped in full, the accessories are just sewn together since there is no cut. This type of production named “a calata”, which maintains the characteristics of craftsmanship, guarantees high quality garments while minimizing the scraps. Wearing a 100% upcycled garment is a sustainable choice.
Our method allows us to recycle old clothes and reduce the amount of water, pesticides, energy and chemical products used in the production. We believe that there is no more need to produce new textile fibers, we can use those that have already been consumed, we can take care of our future.
Take Care of Our Planet.
We are committed to craft all our products in the textile cluster of Prato within a radius of 30km.
Manufacturing locally allows us to save fuel consumption during the production and to create job opportunities for the territory where the production is held. In addition, in this way we are certain about the quality and ethics of the production process.