The first upcycled denim jacket by Rifò

The avant-garde jacket

Because we imagine a future where there’s no need to use virgin resources.

Ernesto, the male avant-garde jacket and Greta, the female one, take inspiration for their design from the workwear. They are dedicated to two visionary figures of the 1920s: Ernesto Thayat and Greta Garbo, absolute forerunners in fashion and lifestyle.

Don’t forget to do everything with passion

Our denim jacket is made ethically and sustainably.
We use a yarn made of 80% upcycled cotton, 15% natural cotton and 5% other fibers *.
The color is the original from of the old jeans, since the new fiber is not colored again. This lead to reduce water consumption and the chemicals used during production.

* OTHER FIBERS: The different types of yarn used in the seams of the old jeans which are incorporated into the new yarn during the upcycling process. For this reason can’t specify their composition.

Rifò - Rifo - Giacca Avanguardista-Jeans

Every single textile detail of the Avant-garde Jacket fabric is designed and developed by Rifò: from the fabric to the ribbon. After five months of study and work, we created a denim made from upcycled jeans. The Avant-garde jacket is the first Rifò garment for which we have also developed the fabric, who reminds a more elegant version of denim. Compared to the most popular denim, the appearance is more three-dimensional, the hand is softer and fuller, but the weight is equal to the one of ordinary jeans.

Nice to know:
The reverse of our fabric is not white, as in the virgin fiber denim, but light blue. In fact, it is not possible to obtain the white color from recycled denim without bleaching it through chemicals.


Produced locally, 250 metres from our offices!

The Avant-Garde Jacket is made 250 meters from our office: more local then this was not possible! Even the fabric, entirely developed by Rifò, was produced in Prato, a few kilometers from us. As with all Rifò garments, we try to enhance local companies and to create new job opportunities. This allows us to minimize the CO2 due to the production of new clothing.


We had fun designing a jacket made to last, with a contemporary design that recalled the 1900s world of workwear.
While varying in some details for the Greta and Ernesto versions, the avant-garde jacket has one characteristic: it is robust and made to last.

Rifò - Rifo - Giacca Avanguardista - Jeans - Particolare

The Avant-Garde Jacket is full of functional details that find their usefulness even nowadays.

  • Spacious internal and external pockets, to carry smartphone or wallet
  • Cartridge holder for pens and tools
  • Easy to use snap botton
  • Recycled denim ribbon to support the fabric and prevent usury